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Why a testimonial

Not what you say, but who says it for you

01

Proof in sales

A customer who explains it convinces more than a brochure.

02

One story, five channels

Website, LinkedIn, sales deck, email and recruitment.

03

Aimed at similar companies

Whoever looks like your customer recognises themselves in the story.

And yet...
01

The video sits on the website and nowhere else.

02

Nobody knows who has watched it.

03

The customer who took part never hears about it again.

04

The video does not deliver a single meeting.

The method applied

One customer story, the whole method.

List

Which companies look like this customer? We build the list.

Invite

We send the story personally to those who need to see it.

The recording

Jan films the conversation. No script, but a story.

CRM

Who watches, reacts or shares: all in your CRM, enriched.

Team

Your people call whoever watched, with context.

Media

Clips and posts that keep the story working for months.

15assets from one recording day
3hero videos per recording day
12micro-clips for LinkedIn and sales
Who films your customer

Jan films your customer like a podcast conversation.

Jan Maes, film director at Fifth Quarter
Film director

Jan Maes

Co-founder · story, image and direction

Jan Maes is a film director and co-founder of Fifth Quarter. No script, but a story: he asks the questions like a podcast host. So your customer relaxes in front of the camera and says what they really think.

  • Direction and capture
  • Three customer stories in one day
  • Edit and clips
Content engine

What do you get from one recording day? 3 customer stories, 15 assets.

Fewer assets than a podcast, the same system. Every asset is a place where someone can react.

Recording
Recording day
3 customer stories in one day
15assets from one recording day
Video5
Short form
Micro-clipsReelsShorts
Long form
Hero videosCase video
Photos3
StillsQuote cardsThumbnails
Text4
Case studyLinkedIn copySales emailLanding page
Data3
ViewersIntent signalsDashboard
Trigger-based, no cold list

From customer story to qualified lead.

2 to 3 months
Step 1Content

3 hero videos and 12 clips: your customer's story, everywhere your prospect looks.

Step 2Interaction

Who watches, likes, comments or shares.

Step 3Intent signal

Watches to the end, or comes back to the case.

Step 4ICP check

Does the company look like the customer in the video?

Step 5Enrichment

First and last name, company, role, LinkedIn and email address added.

Activation

From lead to meeting.

A/B testing
Step 6Qualified lead

Signal, ICP fit and enrichment checked.

Step 7Personal outreach

LinkedIn or email, with the video as the opener.

Step 8Case study

The full story as a reason to reply.

Step 9Meeting

A conversation with sales, not a name in a spreadsheet.

The package

What you get.

1 · Content

One recording day, three customer stories

  • 3 hero videos
  • 12 micro-clips
  • A written case study
  • Playbook to put everything to use

Not happy? We film again for free.

2 · Strategy

Truth audit

  • Which customers, which stories
  • Which claims hold up
  • Target group and triggers
  • Output: storyline per customer
3 · Outbound and dashboard

Trigger-based LinkedIn outbound

  • Outbound campaign setup
  • List of similar companies
  • 2 to 3 months of activation
  • Dashboard: viewers, leads, meetings
  • Monthly report with one ROI figure
4 · Leads

A concrete, enriched warm list

Warm, qualified leads, enriched and ICP-checked, straight into your CRM. Per lead:

  • first and last name
  • company and role
  • LinkedIn profile
  • email address

Plus the meetings the outbound delivers.

Plan your testimonial

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