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Step 4 of 4 · Extra

Turn media into customers.

Your foundation is in place: a list built on signals, one sales system, a team that works with AI. Now we grow the list. A podcast, an event or a customer story is a moment that makes people react, and every reaction becomes a signal for step 1.

In short

Trigger-based, no cold list

From content to qualified lead.

2 to 3 months
Step 1Content

3 podcasts, 15 clips, 3 trailers: dozens of places to react.

Step 2Interaction

Who likes, comments, shares, follows or clicks.

Step 3Intent signal

Repeated interaction with a topic or a lead magnet.

Step 4ICP check

Does the profile fit the ICP from the workshop?

Step 5Enrichment

First and last name, company, role, LinkedIn and email address added.

Content engine

Measurable results from content.

From one live show, podcast or testimonial we make dozens of assets for every channel. Every asset is a place where someone can react, and every reaction is a signal for your list.

Live
Live show, media or testimonials
One recording, filmed and edited
43assets from one recording
Video11
Short form
ShortsIntrosMotion graphicsGIFsTikToksReels
Long form
Full episodeAftermoviesVlogsTestimonialsSpeaker compilation
Audio4
Full episodeAudio snippetsSound bitesSpotify clips
Photos10
CarouselsStillsInfographicsStoriesPins
LinkedIn postsSlide decksThumbnailsPostersPrint
Text13
QuotesNewsletterBlog postsSEO / GEOPRWhitepaperFAQ
Landing pagesShow notesOne pagersEmailDrip campaignPartner emails
Data5
LeadsViewsIntent signalsData reportROI calculator
How it works

Every project ends with a number.

Week 1ICP workshop

The yardstick and the number.

Week 2Recording day

3 podcasts, 15 clips, 3 trailers.

Weeks 3-4Content live

Every post is a trigger.

Months 2-3Outbound running

Whoever reacts gets a message.

EndThe number

Leads in your CRM, meetings in your calendar.

Who makes your media

Jan finds the story and turns it into film.

Jan Maes, film director at Fifth Quarter
Film director

Jan Maes

Co-founder · story, image and direction

Jan finds the real story and turns it into film that makes people react. He directs podcasts, events and testimonials, and makes sure every recording is about something. Because automation without a story is spam.

  • Direction and filming
  • Podcasts and testimonials
  • Live shows
Questions

What customers ask us.

1What is a recording day?

One day of recording. From that we get three podcast episodes, fifteen clips and three trailers, plus photos and posts.

2How does a viewer become a lead?

Someone watches, likes or reacts. That is a signal. We check whether the company fits you, find the right name and role and send a personal message.

3Do I need my own podcast or event?

No. We direct, film and edit. You choose the medium, the topic and the guests, together with us.

4How long does this run?

Two to three months. One week of workshop, one week of recording, then content live and outbound running. At the end you get the number: leads in your CRM, meetings in your calendar.

5What counts as a lead?

Fits your customer profile, reacted themselves, enriched with the right details and has a reason to talk now. Otherwise we do not count them.

You are at step 4 of 4

Those were the four steps.

Start where it pays off most for you.

  1. 1Find and reach customers
  2. 2Centralise sales data
  3. 3Train your team
  4. 4You are here
And now

Which step first?

In a thirty-minute call we look at where you stand and which step pays off fastest.

Book a call
Plan your media

Leave your details and pick a time.

Fill in the formPick a time

Where can we reach you?

Fill in your first name, email and phone number. Then you pick a time in the calendar straight away.

We only call you about your media.

Book a call