A podcast that brings in customers.
You invite the people you want as customers. Jan turns it into a conversation worth having. We make sure every listener who reacts lands on your list.
A podcast opens doors an email does not
Guests become customers
An invitation as a guest is an hour-long conversation with your ideal customer.
Content for months
One recording day becomes episodes, clips, posts and a newsletter.
Position in your sector
Whoever asks the questions knows the answers. Your market notices.
Most podcasts stop after eight episodes.
Listeners react, but nobody sees who.
The guest goes home and nobody follows up.
Nobody can say what the podcast has delivered.
One podcast, the whole method.
Who do you want as a guest? We build the guest list on your ideal customer.
Personal invitations, followed up automatically.
Jan directs. Three episodes in one recording day.
Guests, listeners and reactions: all in your CRM, enriched.
Your people follow up the warm contacts, with context.
31 assets per recording day that bring in new signals.
Jan makes sure the conversation is about something.
Jan Maes
Jan Maes is a film director and co-founder of Fifth Quarter. He directs the conversation, the image and the edit. So your guests relax in front of the camera and the real story comes out.
- Direction and capture
- Three episodes in one day
- Edit and clips
What do you get from one recording day? 3 podcasts, 31 assets.
Every asset is a place where someone can react. And every reaction is a signal for your list.
From content to qualified lead.
3 podcasts, 15 clips, 3 trailers: dozens of places to react.
Who likes, comments, shares, follows or clicks.
Repeated interaction with a topic or a lead magnet.
Does the profile fit the ICP from the workshop?
First and last name, company, role, LinkedIn and email address added.
From lead to meeting.
Signal, ICP fit and enrichment checked.
LinkedIn or email, with the context of the signal.
A concrete reason to reply.
A conversation with sales, not a name in a spreadsheet.
What you get.
One recording day, three podcasts
- 3 episodes of 30 to 45 min
- 15 social clips
- 3 trailers
- Audio, publishing and show notes
ICP workshop
- One session with marketing and sales
- Target group and triggers
- Lead magnet and message
- Output: ICP framework
Trigger-based LinkedIn outbound
- Outbound campaign setup
- Database for cold outbound
- 2 to 3 months of activation
- Dashboard: leads, meetings, response
- Monthly report with one ROI figure
A concrete, enriched warm list
Warm, qualified leads, enriched and ICP-checked, straight into your CRM. Per lead:
- first and last name
- company and role
- LinkedIn profile
- email address
Plus the meetings the outbound delivers.
Leave your details and pick a time.
Where can we reach you?
Fill in your first name, email and phone number. Then you pick a time in the calendar straight away.
We only call you about your podcast.
Customer stories we filmed and what they delivered.
ConsultingStanwick: why customer stories convince more than consultancy reports
ConsultingGroup Daenens: how Daenens shows that growth and humanity can go together
Financed&p: the best pitch does not come from your sales team
Finance