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Step 1 of 4

Find and reach customers.

We look for companies that have a reason to talk to you today. No bought list, but signals: a job opening, a new manager, a visit to your site. And we send the first message: a LinkedIn message, an email, or we find their phone number.

In short

Find

First the signal, then the name.

No cold list. We start from what a company is doing today.

01

Signal

A new job opening, a new manager, a reaction to your post, a visit to your website.

02

Check

Does this company fit your ideal customer? If not, we skip it.

03

Enrich

Right name, right role, right number, right reason to write.

Reach

Four channels, one list.

LinkedIn outreach

Short, personal messages at the moment someone has a reason to reply.

Calling

We find the right number and put it on your call list, with the reason you are calling now.

Personal emails

No mass mailing. One email per company, written on what they are doing today.

Campaigns

A lead magnet or an event as a reason to get in touch, and follow-up for whoever responds.

Up close

From signal to meeting.

This is what your list looks like while it grows.

  1. Signal

    A new job opening, a new manager, a reaction to your post, a visit to your website.

  2. Check

    Does this company fit your ideal customer? If not, we skip it.

  3. Enrich

    Right name, right role, right number, right reason to write.

  4. Message

    A short, personal message on LinkedIn or by email. Automated, but never generic.

  5. Meeting

    In your calendar, with the context attached. Or on your call list.

Your list, todayExample
Van Hoof MetaalManufacturer, Aalst
New sales manager started
Message sent
Notariaat De SmetNotary, Ghent
Reacted to your podcast
Meeting Friday
Vermeulen & CoInsurance broker, Lier
Vacancy: inside sales
Fits the profile
Studio LumenArchitects, Antwerp
Visited your pricing page
Message sent
Bakkerij Claes NVFood, Hasselt
Quiet for 8 months
Call this week
27 new signals this week3 meetings
How it works

Four weeks to the first meeting.

Week 1ICP workshop

Who is your ideal customer and how do you recognise them? We define the signals.

Week 2Build the list

We build the list and switch on the triggers.

Week 3First messages

The first messages go out. You approve the tone.

Week 4First meetings

We measure and adjust. One number every week.

Who builds your list

Karst builds your list, your triggers and your messages.

Karst Vereecken, data engineer at Fifth Quarter
Data engineer

Karst Vereecken

Co-founder · automations, data and sales engines

Karst looks for the signals, builds the list and writes the first messages in your tone. He makes sure every reply is followed up. Every week he gives you one number: signals, messages, meetings.

  • List building from signals
  • LinkedIn outreach and email
  • CRM and integrations
Working together

What we do, what you do.

We

  • Build the list and switch on the triggers
  • Write the messages in your tone
  • Follow up with whoever replies
  • Measure and adjust every week

You

  • Approve the tone
  • Call the numbers on your call list
  • Do the meeting
  • Twenty minutes of catch-up per week
What you get

What lands on the table.

  • Your ideal customer profile, written out
  • A list that grows every week from signals
  • Message templates in your tone
  • A dashboard: signals, messages, meetings
  • All contacts in your CRM
  • One weekly catch-up of 20 minutes
The 5-signals guide by Fifth Quarter: the cover and the page about what signals are
Free guide

Find interested customers using signals

In 10 minutes you know what triggers and signals are and how to use them today, for free, with ChatGPT, Claude or Copilot.

  • Which five signals we follow
  • Where to find them, for free
  • What to write next

Your details stay with us. Karst reads every request himself.

PDF, 9 pages.
Questions

What customers ask us.

1What is a signal?

Something a company does today that shows they need something. For example a new job opening, a new manager, a visit to your website or a reaction to your post.

2Do you buy a list?

No. We build your list ourselves, on signals. That list grows every week and only contains companies that fit your ideal customer.

3Who sends the messages and who calls?

We write them in your tone and you approve them. They go out in your name, on LinkedIn or by email. You do the calling yourself, with the reason attached.

4How soon will I have a first meeting?

Usually within four weeks. Week 1 is the ICP workshop, week 2 the list, week 3 the first messages and week 4 the first meetings.

5Does this also work for a small niche?

Yes, often even better. The clearer your ideal customer, the sharper the signals. We define that together in the ICP workshop.

You are at step 1 of 4

Now step 2: centralise sales data.

Each step builds on the previous one. You do not have to start at step 1.

  1. 1You are here
  2. 2Centralise sales data
  3. 3Train your team
  4. 4Turn media into customers
Next step · 02

Centralise sales data

One sales system: all customer data in one place, all your tools and AI tools connected, with the right permissions.

Read step 2

Rather talk right away? Book a call and we pick the first step together.

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