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Step 2 of 4

Centralise sales data.

All customer data in one place, and all your tools talk to it: email, calendar, CRM, invoicing and your AI tools. If a tool already works well, it stays. If it does not, we clear it out.

In short

Sound familiar?

Your salespeople spend half the day searching.

Five tools

Email, Excel, CRM, invoicing, WhatsApp. Nothing is in one place.

Duplicates

The same customer three times, with three phone numbers.

Silent customers

Nobody knows who has not ordered anything in eight months.

What we connect

Your tools now talk to each other.

Files, databases and CRMs come together in one system. Your LinkedIn messages and your call list start from there.

We work with files and databases such as Excel, Google Sheets, CSV and SQL, and with CRMs such as Odoo, Teamleader Focus, HubSpot, Pipedrive, Salesforce, Microsoft Dynamics 365, Attio, Zoho CRM, monday CRM, Notion, Airtable and Close.

CRM

The heart. Every customer once, with all conversations, deals and signals attached.

Email and calendar

Every email and every meeting lands with the right customer automatically. Nobody retypes anything.

LinkedIn and telephony

Messages, calls and replies land in your CRM. You see who spoke to whom, and about what.

Quotes and calculation

A quote in minutes instead of hours. Prices and margins calculate themselves, and every quote sits with the right deal straight away.

Invoicing

A signed quote becomes an invoice automatically. You see who bought what and who is going quiet.

AI tools

ChatGPT, Claude or Copilot work with your customer data, with the right permissions.

How it works

Three weeks of building, then keeping it clean every month.

Audit

Which tools, which data, how messy? You get one score.

Clean up

Merge duplicates, enrich, align fields, agree on standards.

Connect

What you already use now talks to each other, including your AI tools. With permissions per role.

Every month

A call list with buying signals, a Datascore and one improvement.

The result

What your salesperson sees every Monday.

01

A call list with buying signals

Who you call today and why. The reason is attached.

02

All open deals in one overview

Every deal, every stage, on one screen. No more Excel next to your CRM.

03

A Datascore and one improvement

How clean your data is this month, and what we tackle now.

Who cleans up your data

Karst brings your data together and keeps it clean.

Karst Vereecken, data engineer at Fifth Quarter
Data engineer

Karst Vereecken

Co-founder · automations, data and sales engines

Karst looks at your tools and your data, merges duplicates and connects what you already use. After that he keeps it clean every month. If a tool already works well, it stays.

  • Tools audit and Datascore
  • CRM and integrations
  • AI tools with the right permissions
The right permissions

Who sees what.

  • A salesperson sees their own customers
  • A manager sees everything
  • An AI tool sees only what it needs
  • Nothing leaves your system
Questions

What customers ask us.

1Do I need to buy a new CRM?

No. If a tool already works well, it stays and we connect it. Only when something does not work do we clear it out.

2What is the free audit?

We look at your tools and your data and give you one score: how clean it is, and what the first improvement is. No strings attached.

3How long does it take?

Three weeks of building: audit, clean up, connect. After that a short round every month to keep it clean.

4What happens with duplicates?

We merge them, fill in missing fields and agree on standards so they do not come back.

5Who is allowed to see what?

We define that per role. A salesperson sees their customers, a manager sees everything, an AI tool sees only what it needs.

6Will my AI tools talk to my CRM too?

Yes. ChatGPT, Claude or Copilot only get the customer data they need, with permissions per role. So your team works with your customers instead of with generic examples.

You are at step 2 of 4

Now step 3: train your team.

Each step builds on the previous one. You do not have to start at step 1.

  1. 1Find and reach customers
  2. 2You are here
  3. 3Train your team
  4. 4Turn media into customers
Next step · 03

Train your team

Your team learns to work with AI in their own work. Less admin, more customer contact.

Read step 3

Rather talk right away? Book a call and we pick the first step together.

How clean is your data? Free audit.

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