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Consulting22 October 2025In collaboration with Comma Brand Strategists

Stanwick: why customer stories convince more than consultancy reports

How Stanwick had its distinctive strength explained by the CEO of one of the largest agricultural companies in Belgium.

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“Other consultants are often strong in analysis. Stanwick combines analysis with implementation. That makes the difference.”Eric Lauwers, CEO of Arvesta
The challenge

What the client ran into before we worked together

Stanwick has a clear positioning: they do not only deliver analyses, they also help organisations actually change. But just like many consultancy firms, it is hard to explain that difference credibly without falling into marketing language. The question is not what you say about yourself. The question is who says it for you.

The result

What the client got out of working together

Together with Stanwick we put Eric Lauwers in front of the camera, with one simple question: why do you work with consultants? His answer made it immediately clear where Stanwick stands out: Stanwick went into the factory, spoke to employees on the shop floor and actively helped to implement change. A testimonial that is more powerful than a brochure, white paper or sales presentation. Not because Stanwick says it, but because their customer says it.

Written by:

Karst Vereecken

Karst Vereecken

Data engineer, co-founder of Fifth Quarter

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