Find interested customers and contact them right away.
Fifth Quarter builds smart sales and marketing automations that find interested customers, reach out to them in a personal and creative way, and structure your sales data and CRM. But above all, we teach you and your team to work with AI.
From loose tools to a sales and marketing system that works for you.
Karst and Jan, together with specialised experts, build AI automations on the tools you already use. From finding interested customers to automating your marketing. We do not just build the system, we also guide you and your team to run it on your own.
Discover what AI can do for your teamWhat can AI do for your team?
Trusted by B2B teams in finance, legal, tech and industry
What we do
Find and contact customers
We look for companies that need you right now and send them a personal message.
Centralise and connect sales data
All your customers, emails and meetings in one system. So nobody forgets anything again.
Train you and your team
We teach your team to work with AI. Less typing, more time for customers.
Extra: use media to find more interested customers
We turn one podcast, video or event into many posts. Whoever reacts ends up on your list.
Learn how to find interested customers using signals.
Download the free AI signals guide
Learn in 10 minutes what triggers and signals are and how to use them today, for free, to find interested customers with ChatGPT, Claude or Copilot.
- Which five signals we follow
- Where to find them, for free
- What to write next
What we do in detail
We don't just build a few automations. We set up a complete, running system that saves time and keeps generating new business. This is how we build it:
- STEP 1
We detect companies with current buying signals and build automated but highly personal campaigns by email and LinkedIn to reach them directly.
Read more → - STEP 2
One system for everything. We connect all your tools and AI. Manual admin disappears and your team never forgets to follow up a lead again.
Read more → - STEP 3
We train your team at their own desk to run the AI on their own. The result? Less typing and far more time for real customer contact.
Read more → - STEP 4Extra
We turn your podcasts, videos and events into a lead machine. Every like or comment on your content becomes a warm signal in your CRM right away.
Read more →
Companies we helped find customers and tell their story.
SoftwareBuildmore: from five CRM systems and cold emails to one database and a list built on triggers
FintechSamen Lenen: from beta to production in three months, with a pipeline that keeps itself up to date
ConsultingStanwick: why customer stories convince more than consultancy reports
A film director and a data engineer.
Karst Vereecken
Builds the lists, the triggers and the CRM. Karst makes sure every reply gets a follow-up and that you can measure the result. An engineer before, today the man who tells your sales team every Monday who to call.
- List building on signals
- CRM and integrations
- AI training for teams
Jan Maes
Finds the real story and turns it into images that make people respond. Jan directs podcasts, testimonials and live shows, and makes sure every recording is about something. Because automation without a story is spam.
- Direction and capture
- Podcasts and testimonials
- Live shows
Customers from content: how events, podcasts and testimonials fill your list.
For us, an event, a podcast or a customer story is never a goal in itself. It is a moment that makes people respond. And every response is a signal that grows your list.
Events
The right people in the room, the show filmed, and months of follow-up afterwards. Every event ends with a number.
For companies that already run eventsHow it works →Podcasts
One recording day becomes 31 pieces of content. Guests become customers, listeners who react land on your list.
For companies that want to open a networkHow it works →Testimonials
One happy customer tells the story. We aim it at ten similar companies and follow up with whoever watches.
For companies that need proof in salesHow it works →Who needs to be there?
Personal, at the right moment.
The recording or the event.
Every reaction becomes a contact.
Your people follow up.
Content that fills the list again.
What does all that mean?
Sales & Marketing Automations are systems that find, contact and follow up customers without someone doing it by hand every day. Creative GTM Engineering is how we build them: a film director takes care of the story, a data engineer takes care of the tech.
1What is GTM, or go-to-market?
GTM stands for go-to-market: the way your product reaches customers. Who you want to reach, what you say and through which channel. A GTM strategy is that plan on paper. We build the machine that runs the plan every day.
2What are sales and marketing automations?
Systems that take over work that would otherwise be done by hand every day: finding companies, sending messages, following up on replies and putting everything in your CRM. Marketing automation targets a group, sales automation targets one person. We combine both.
3What is Creative GTM Engineering?
Our way of working. Engineering: we build systems that run every day. Creative: the story and the visuals make people respond. A film director and a data engineer, together on one machine.
4What is a CRM?
Customer Relationship Management: one place where all your customers and contacts live, with what has already been said and what the next step is. Without a clean CRM, nobody knows who to call today. Well-known CRM systems are HubSpot, Teamleader, Pipedrive and Salesforce. We connect what you already have.
5What is outbound?
Taking the first step yourself: a message, an email or a call to a company that does not know you yet. Inbound is the opposite: waiting until they find you. Outbound works when you only reach out to companies that show a signal, and you mention the reason.
6What is lead generation?
Everything you do to find new potential customers and get their details. A lead is a company or person that fits you and has a reason to talk to you. We only count a lead when it fits, has responded itself and the right details are attached.
7What is a signal or trigger?
Something a company does today that shows they need something: a new job opening, a new manager, a move, a post on LinkedIn, a visit to your site. We follow those signals and send the message at that moment.
8What is an ICP, or ideal customer?
Ideal Customer Profile: a description of your ideal customer. Sector, size, region, who decides and which problem they have. We define it in a half-day workshop. After that, the list picks itself.
9What is AI outreach?
Messages written and personalised with the help of AI, but sent in your name. AI does the research and the first draft. You approve. That keeps it human and stops it from becoming spam.
10What is a sales engine?
All of it together: your list, your signals, your messages, your CRM and your follow-up, connected so it runs every day. That is what we build in four steps.
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Signals, automations and what works today in B2B sales. Short and concrete.