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BNP Paribas Fortis: employer branding for young potentials
Julien Seuzaret talks about his experience as an employee at BNP Paribas Fortis: internal training, the salary package and the flexibility to switch career paths.
“The big advantage is that you can completely change profession here, while you simply keep the same trusted working conditions and benefits.”Julien Seuzaret, Advisor Professionals
The challenge
What the client ran into before we worked together
BNP Paribas Fortis wanted to make its careers page more attractive for young potentials. The challenge: move beyond dry job descriptions and break through the impersonal image of a large bank, in a transparent and authentic way.
The result
What the client got out of working together
The testimonial video works as social proof that brings the static careers page to life. Young potentials get an authentic and tangible picture of the company culture, which lowers the barrier to apply.
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