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What we learn while we do it.

All blog posts

Short pieces on lists, data, teams and media. No theory, just what worked this week.

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5 signals that a customer is interested (and where you find them for free)

The five triggers we follow for every list, with the case of De Warmste Podcast.
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Why your CRM gets dirty. And what you do about it every month.

Duplicates, expired contacts, silent customers. A Datascore and one improvement per month.
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Blog · Coming soon

Everyone can prompt. And then what?

Consistency, context, getting your team on board and creativity: the four things AI does not do for you.
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