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Event techUntil June 2026Built by Karst as freelance GTM

Exhibitly.ai: every trade show in the world automatically turned into a demo and a personal message

How an event tech startup from Ghent got a sales machine that builds a demo from an event URL and writes to the right people.

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“From event URL to demo to message, without anyone in between.”The Sales Machine in one sentence
The challenge

What the client ran into before we worked together

Exhibitly sells to organisers of large trade shows worldwide. Showing every prospect a demo by hand and writing a message did not scale, and the sales conversations were scattered across recordings.

The result

What the client got out of working together

The Sales Machine: a workflow of 54 steps that automatically generates and logs a demo from an event URL. A pipeline that finds the employees of an organiser, works out per person which event they work on, writes a personal message and prepares it for LinkedIn outreach. First campaign: 90 ranked prospects for one large trade show. On top of that, a GTM report from 32 sales conversations and a blueprint for the CRM.

Written by:

Karst Vereecken

Karst Vereecken

Data engineer, co-founder of Fifth Quarter

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